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Why Ed Is Sharing His Secrets

True to my father’s conviction, I’m honored to share my knowledge and wisdom regarding how to sell wedding cakes, so YOU can achieve sizzling sales…without the struggle.

Why I’m Releasing The 3 Videos You Are About To Watch…

I believe everyone has unique life experiences which shape and direct our lives and influence the lives of others.

The 3 breakthrough videos you’ll be watching were influenced by two of those experiences that affected my own life.

The first experience began when my family, and I as a child, immigrated to America. Coming from a foreign land, the only language I knew was Dutch. As most children of immigrants, my parents spoke to me only in their native tongue.

Sure, they tried injecting the English language but let’s face it, they couldn’t speak English very well themselves.

So when I began grammar school, I wasn’t exactly fluent in English. As it turned out, my speech was so poor, by the time I was in the 3rd grade, my teacher pulled me out of class and placed me in speech therapy. The teacher told me she simply couldn’t understand what I was saying most of the time.

I can still remember like it was yesterday, being with the speech therapist going over and over the correct pronunciation of words and putting them in a sentence that made sense.

The strange thing was I couldn’t understand why I had to attend therapy. I couldn’t comprehend the fact that my own verbal communications were awful. I truly thought I sounded just fine.

Finally, after 3 months of daily therapy at the age of 8, these sessions made me realize, perception is reality. The therapist repeatedly told me, “It’s not how clearly you think you’re speaking, it’s how other people interpret what you’re saying.”

At the time, I didn’t realize how valuable that life lesson was.

It’s not how clear you think you’re speaking, it’s how other people interpret what you’re saying.

You see, when it came to my own speech problem, I actually thought I was getting my point across. I believed I was communicating in an effective way. Then, to top it off, I still couldn’t see my problem after a professional pointed it out to me.

The weird thing is that my whole experience with the speech therapist was repeated almost 45 years later while doing research for my book, “How To Buy The Picture-Perfect Wedding Cake.”

I spent 4 years examining how and why brides choose certain wedding cake designers. It was through this process I was shocked to discover most wedding cake artists or bakeries didn’t even have a written system in place for selling their wedding cakes.

It seemed odd that virtually no one had a marketing system for selling the most profitable item in a bakery or cake boutique. In other words, they were selling wedding cakes based on what they thought the bride wanted…or were selling them based on what THEY wanted to offer.

Further, I found that very few men and women who were giving consultations had any type of training in sales, let alone training to sell wedding cakes.

I couldn’t wait to reveal this insight to the bakers who provided information for my book. I thought they would be elated to have the “inside-track” to increasing their wedding cake orders. Instead, most of these bakers had the same “speech impediment” I had as a child. They didn’t understand they had their own communication problem.

This time, I became the speech therapist by pointing out, “It’s not how clearly you think you’re communicating, it’s how the bride perceives what you are saying.” Surprisingly, most of them looked at me the way I looked at my speech therapist for the first time…with a blank stare.

It’s not how clearly you think you’re communicating, it’s how the bride perceives what you are saying.

They felt selling 3-5 brides out of 10 was as good as it gets.

Well, we’re all past 3rd grade and unlike my teacher, I’m not about to pull them out of their bakery offices and drag them to my office for lessons on how to be more effective with their marketing and sales techniques.

Just like I couldn’t recognize my speech impediment as a child when it was pointed out to me, lucky for you most bakers don’t recognize their communications impediment. That simple fact unlocks a huge door of opportunity for you.

Now, let’s move on to my second experience.

When I turned 49 my father revealed to me he had pancreatic cancer. Within a year and a half he passed away. During those last months, he gave me the gift of one of my best life lessons—the lesson of sharing.

Toward his later years I was told he and my mother were writing a book to share with us, their children. They wanted us to learn “life lessons” from their experiences and capture the knowledge it took them a lifetime to accumulate.

Their hope was that we not only look back at their lives, but to gain a full understanding of how low a person’s life can become and how joyous it can be.

Dad told me over and over again, all humans have remarkable lives. We all have experiences and knowledge that needs to be passed-on to future generations. He thought it was a shame too many people come and go from this world without sharing all the valuable wisdom in their mind

… share everything in your mind and heart.
Just like money, don’t take it to your grave.
Share, share, share.

Prior to explaining his philosophy of sharing, we would sit for hours every Wednesday for years talking about everything he could recall and why it was important for us to remember. We spoke about war, political history, growing fruits and vegetables, how to raise children, religion, sports, business, investing, inventions, and on and on.

It wasn’t until he told me he had incurable cancer I was able to understand what was really going on in all those discussions.

I thought we were just having engaging conversations. I didn’t know he was getting ready to pass the torch by sharing his 87 years of incredible experiences and knowledge.

During that time, he finally told me to share my unique skills and knowledge. He said, “Make sure you share everything in your mind and heart. Just like money, don’t take it to your grave…share, share, share.”

He challenged me to look back on my education, the books I’ve read, the seminars I’ve attended and the studying I’ve done regarding the subjects of psychology, marketing, sales, and communications.

“Before you pass away, be sure to share it. Share everything. Share it with your children and anyone else who will listen. And don’t wait too long. You never know…”

Well, I received his lesson about 10 years ago. Unfortunately, I was diagnosed with an illness not too long ago that is very difficult to cope with.

So, now it’s time for me to share my knowledge with you.

You can begin by watching 3 techniques on advanced sales strategies, to convince brides to choose you. They are:

“The Two Faces Of Your Business,” “The Insecurity Gap” and “Creating The World’s” Greatest Internal Reality”
Ed Otto as seen: