While some of the time that’s true, my research has proven we’re missing the boat.
Most of us trick ourselves into believing if we offer gorgeous artistically crafted cakes that taste awesome, brides will automatically order from us. While some of the time that’s true, my research has proven we’re missing the boat.
When that happens, unfortunately brides default to price. The one thing we all dread! So, let me tell you a short story of how I came across the answers to overcoming insulting comments when brides told me my prices were too high or they liked another cake boutique better than mine.
It all began when I made a decision to write my book titled, “How To Buy The Picture-Perfect Wedding Cake” back in 2004.
What started as an enjoyable writing assignment, wound-up becoming a full-fledged research project that explored the psychological buying behaviors of brides when purchasing their wedding cakes.
Yeah, some heavy-duty stuff.
And, while today, the book is doing great in its 2016,8th edition, the research has allowed me to do something I didn’t expect. It gave me the “Secret Code” to building a sales and marketing plan that addresses what brides actually need to hear and see…based on behavioral psychology.
Oh yeah, studying psychology also showed me how to overcome comments such as, “Your prices are too high” or “I liked another cake boutique better than yours.”
In the video on the home page I spoke about my major breakthrough concept “The Two Faces Of Your Business” and the outstanding results I am getting. I want to share two other key parts of the “Secret Code” that are just as powerful called “The Insecurity Gap” and “Creating The World’s Greatest Internal Reality.”
Yes, 8 out of 10 brides choose us, even though we charge higher prices than our competitors.
Here’s what happened when I started using these 3 tactics together.
“Besides our brides being ecstatic over their experience, our order rate from the first consultation went from 28% to 40%. And, overall our order rate from brides who had consultations and eventually choose us went from 48% to 80%.”
“Yes, 8 out of 10 brides choose us, even though we charge higher prices than our competitors.”